Haboun Dates Branding
The Branding and Packing of Haboun Dates products
Client
Haboun
Haboun is one of the biggest factories in Siwa, Egypt. They have a variety of products created from dates and olive oils which are sold inside and outside Egypt.
Our Task
Marketing, Re-Branding, Printing and Packing
After 30 years of selling products inside Egypt, Haboun wanted to target different customers segments from the ones they already selling to. We helped Haboun in researching the market, defining customers personas, identifying buyers behaviors, and consolidate the right marketing mix for his expansion plans.
Once the Marketing part was done we started visualizing and designing the new Haboun’s Packages. Once the designs was approved our Printing and Packaging factory shaped our designs into an amazing, well finished packages. The results are a new markets and a happy long term customer.
Skills Involved
Marketing
- Research and Analysis
- Market Segmentation
- Personas identification
- Defining the right Marketing Mix
Branding
- Creating Visuals and Designs of Haboun new Packages
Printing & Packaging
- Printing the designs on different materials (company papers, product labels, business cards, flyers, ..etc)
- Printing the products packages.
